Amanda D

Amanda D

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Artists Have Created A Movement To Give Back -- And It's Sweet

There is a new app that is rewarding fans with all the engagement they do with artists on a regular basis. The new app is called Sweet.

The all-new Sweet app provides artists with a platform to give back to fans through a global rewards marketplace filled with special access and experiences, exclusive content, and surprise opportunities. With backstage passes, private lessons, video chats, and even exclusive concert streams, Sweet's innovative platform is a new way artists can show their appreciation to fans.

The app launched on Oct.14 and already has over 200 talent brands across music, gaming, and content-creation signed onto the platform.

courtesy of Sweet

In a press release provided by Sweet, founder and CEO, Tom Mizzone said, "Fans are creating tremendous value as passionate supporters of the talent brands they love... Sweet has created the ultimate 'give-back' platform where everyone wins. Fans get incredible rewards, experiences and first-to-know content, while the artists and talent brands are able to activate their fan-base, reach new fans, and drive the most meaningful and valuable engagement."

Sweet is launching with a very strong roster of talent who will be actively involved in giving back to fans, reaching well over 100 million people. Notable talent includes GRAMMY-winning artist LeAnn Rimes, top gamer Faze Blaze, actors and singers James Maslow, Kevin Quinn and Serayah, TikTok creators Brendan Balaskovitz, Nathan Piland and the Nefatti Brothers, and Disney Latin pop star Jorge Blanco.

Every week a special celebrity, artist, or talent brand will host a live game and streaming party within the app called the "Sugar Rush," allowing fans to be the first to experience new music and content while getting up close and personal with the host. The weekly Sugar Rush features a grand prize of Sugar that will be split amongst the top five winners and which can be immediately used for rewards in the marketplace. The game also raises awareness and drives meaningful fan actions for a charity in support of the hosting talent's favorite cause.

Sweet is a free app that is available for download in the app store now. For more information about Sweet, visit

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